Privacy Is Crypto's Next Big Thing — And $1B in Funding Backs It Up
May 13, 2026
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| Bitwise CIO Matt Hougan is making a bold call: privacy could be crypto's next killer app. And the money is already moving in that direction. |
The thesis is straightforward. As crypto goes mainstream, businesses and individuals alike will demand confidential transactions. Banks won't settle trades on public ledgers. Enterprises won't expose supply chain data to competitors. Healthcare, legal, and financial sectors all require privacy as a baseline not a feature.
While Bitcoin and Ethereum brought decentralization and programmability to the world, the next wave may be defined by who can transact without being watched. Privacy, long dismissed as a niche concern or associated with illicit use, is being reframed as a fundamental requirement for enterprise adoption.
With heavyweights like Hougan drawing attention and over a billion dollars validating the sector, privacy-focused crypto may be moving from the fringes to the forefront.
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